Holistic Branding & Customer Experience
Strategic Branding
Strategic Marketing
Impactful Creative
Omnichannel Buying & Placement
Campaign Date: 2023 – 2024
The Indiana Economic Development Corporation (IEDC) tapped Firebrand to ignite its transformation from “Indiana Nice” to Indiana Now—a bold, future-focused hub for microelectronics, biotechnology, and next-generation industries.
Campaign Highlights
DYNAMIC APPROACH
This dynamic approach ensured IEDC’s message reached audiences effectively, from Indiana neighborhoods to the world stage, setting new standards in efficient and impactful content delivery.
Global Reach:
Localized and tailored content for marquee global events including CES, the Olympics, All-Star Weekend, COP28 (Dubai), and Korea InterBattery.
In-State Connection:
Produced 238 READI 2.0 content pieces that showcased tangible benefits to Hoosiers, highlighting how IEDC’s project-specific investments positively impacted their communities.
Produced with purpose
When Indiana set out to redefine its narrative, FireBrandHCX was called to craft the story. “Indiana For The Bold” wasn’t just a slogan—it was a challenge to capture the state’s entrepreneurial spirit, resilience, and forward momentum on screen. From concept to final cut, our team led every phase of production, blending sweeping visuals, authentic storytelling, and strategic messaging to inspire pride and ignite action.
GLOBAL EVENTS
High impact events across the globe include Dubai, Seoul, Tokyo,Paris, London, and Taipei. CES 2024 In Las Vegas was a pinnacle event with nearly the entire city taken over with For the Bold – all driving over 20MM views for Indiana.
We don’t do cold calls and 50-page pitch decks. We do momentum. Strategy. Fire. If you’re ready to move faster, smarter, and with more clarity than you thought possible—you’re in the right place.
